May 05, 2024  
2014-2015 EIU Undergraduate Catalog 
    
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2014-2015 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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MAR 4490 - International Marketing.

(3-0-3) F, S. Study of marketing from the international perspective. Emphasis is placed on necessary modifications of marketing strategy and practice related to global pricing and distribution, product planning, and promotions due to cultural, economic, environmental and legal differences.

Prerequisites & Notes:
BUS 3470 or BUS 3100 and admission to the School of Business, or the Financial Literacy Concentration, or to a minor offered by the School of Business, or permission of the Associate Chair, School of Business.

Credits: 3


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