MAR 3720 - Consumer Behavior.

(3-0-3) F, S. A study of how and why people obtain, consume, and dispose of products: the role of the consumer in marketing.

Prerequisites & Notes:
BUS 3470 or BUS 3100 and admission to the School of Business, or to a minor offered by the School of Business, or the Financial Literacy Concentration, or permission of the Associate Chair, School of Business.

Credits: 3