Mar 28, 2024  
2014-2015 EIU Undergraduate Catalog 
    
2014-2015 EIU Undergraduate Catalog [ARCHIVED CATALOG]

CMN 3940 - Advertising: Theory and Practice.


(3-0-3) On Demand. A broad review of the research and practice associated with advertising, organization of the advertising industry, role of advertising in promotion, types of advertising, and various media vehicles. Evaluation of media in relationship to marketing objectives and critical analysis of advertising processes.

Prerequisites & Notes:
CMN 3100.

Credits: 3