Mar 29, 2024  
2014-2015 EIU Undergraduate Catalog 
    
2014-2015 EIU Undergraduate Catalog [ARCHIVED CATALOG]

CMN 3100 - Persuasion.


(3-0-3) On Demand. This class will study symbolic communication intended to influence beliefs, attitudes, values, and behaviors. The course will focus on the critical assessment of persuasive messages, with additional attention to the theories and research behind persuasive message construction.

Credits: 3