May 01, 2024  
2011-2012 EIU Undergraduate Catalog 
    
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2011-2012 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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MAR 3550 - Marketing Professionalism and Management.

(3-0-3) F, S. This course is an intermediate course that builds on knowledge from principles of marketing to prepare students to make operational decisions within the product, place, promotion and price areas. The course develops student ability to find and organize information used for decision-making. The course introduces the format of a comprehensive marketing strategy and prepares students for the advanced, integrative, Marketing Strategies course. WI

Prerequisites & Notes:
BUS 3470, admission to the School of Business or permission of Associate Chair. This course is restricted to marketing majors and is a required course for the major.

Credits: 3


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