Apr 23, 2024  
2011-2012 EIU Undergraduate Catalog 
    
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2011-2012 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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ENT 3500 - Marketing and Innovation for Entrepreneurial Ventures.

(3-0-3) S. A systematic exploration of market opportunities from an entrepreneurial perspective, including idea generation, development, and market launch. Content includes: domestic and foreign product development, legal considerations, market segmentation and analysis, and the evaluation of competition. Long-term marketing strategy is communicated through the marketing section of a venture plan.

Prerequisites & Notes:
ENT 3300 and enrollment in the Entrepreneurship Minor; or permission of the Chair, School of Business.

Credits: 3


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