CMN 4420 - Mass Media Advertising-Sales.

(3-0-3) On Demand. A study of theory, ethics, and legal implications of mass media advertising to include analysis of marketing problems and the role of advertising in their solution.

Prerequisites & Notes:
Completion of CMN 2010, 2020, 2030, 2040 with a grade of “C” or better, and CMN 2520 and 2650 or permission of Instructor.

Credits: 3