Mar 21, 2018  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog

Marketing Major

Marketing (B.S.B.)

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Total Semester Hours Required for the Degree: 120 semester hours


Eastern’s marketing program provides students with knowledge of marketing principles, concepts, and fundamentals. Graduates prepare for entry positions in careers such as marketing management, professional sales, and marketing research. Marketers are involved in both private and public sector organizations. 

The BSB in Marketing comprises:

  1. 43 semester hours in general education
  2. 38 semester hours in the business core
  3. 27 semester hours in major courses; and
  4. 12 semester hours in electives


Calculation of the major GPA is based on courses taken at EIU with the prefix BUS, MAR, plus ENT courses taken at EIU as a Marketing major elective.

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