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    Eastern Illinois University
   
 
  Oct 22, 2017
 
 
    
2017-2018 Undergraduate Catalog

Advertising Minor


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This minor provides students with a program of study designed to enhance their understanding regarding the promotion of products and services to various markets.  Critical examination of campaigns and strategies, and their application of knowledge, are key components.

Total Semester Hours: 27


Electives - Total Semester Hours: 12


(Students with a major in AET, CMN, or MAR may not take more than 6 elective hours from their major area):

Footnotes:


*Students majoring in business (Accounting, Finance, Management, Management Information Systems, or Marketing) may not count BUS 2750 as an elective in the advertising minor. Management information systems majors may not use MIS 3530 to satisfy both the computer management information systems major and the advertising minor; management majors may not use MAR 3720 to satisfy both the management major and the advertising minor; Marketing majors may not use MAR 3720, MAR 3780, or MAR 3860 to satisfy both the marketing major and the advertising minor.

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