Mar 22, 2018  
2013-2014 EIU Undergraduate Catalog 
2013-2014 EIU Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Major

Marketing (B.S.B.)

Total Semester Hours Required for the Degree: 120 semester hours


Eastern’s marketing program provides students with knowledge of marketing principles, concepts, and fundamentals. Graduates prepare for entry positions in careers such as marketing management, professional sales, and marketing research. Marketers are involved in both private and public sector organizations. Enrollment in this major requires admission to the School of Business.

The BSB in Marketing comprises:

  1. 43 semester hours in general education
  2. 38 semester hours in the business core
  3. 27 semester hours in major courses; and
  4. 12 semester hours in electives


Calculation of the major GPA is based on courses taken at EIU with the prefix BUS and MAR, plus ENT, JOU, MGT, MIS, or CMN course taken at EIU as a Marketing major elective.