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    Eastern Illinois University
   
 
  Sep 25, 2017
 
 
    
2013-2014 EIU Undergraduate Catalog [ARCHIVED CATALOG]


Marketing Major

Marketing (B.S.B.)



Total Semester Hours Required for the Degree: 120 semester hours

Major


Eastern’s marketing program provides students with knowledge of marketing principles, concepts, and fundamentals. Graduates prepare for entry positions in careers such as marketing management, professional sales, and marketing research. Marketers are involved in both private and public sector organizations. Enrollment in this major requires admission to the School of Business.

The BSB in Marketing comprises:

  1. 43 semester hours in general education
  2. 38 semester hours in the business core
  3. 27 semester hours in major courses; and
  4. 12 semester hours in electives

Footnotes:


Calculation of the major GPA is based on courses taken at EIU with the prefix BUS and MAR, plus ENT, JOU, MGT, MIS, or CMN course taken at EIU as a Marketing major elective.