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    Eastern Illinois University
   
 
  Oct 21, 2017
 
 
    
2013-2014 EIU Undergraduate Catalog [ARCHIVED CATALOG]


Department of Communication Studies

Communication Studies: Public Relations Option (B.A.)



Total Semester Hours required for the Degree: 120 semester hours

Semester Hours required for the Communication Studies: Public Relations Option: 45 semester hours

The field of public relations demands a variety of skills in all forms of communication, analysis, critical thinking and technology from its professional practitioners. Professionals must be responsive in a complex and diverse organizational environment to multiple and often competing demands. The public relations option prepares students to function effectively in this dynamic environment. Program emphasis is in preparing students for corporate, agency, nonprofit and other public relations positions.