Apr 28, 2024

2004-2005 EIU Undergraduate Catalog

2004-2005 EIU Undergraduate Catalog [ARCHIVED CATALOG]

Marketing

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(BS in Business)

Eastern’s marketing program provides students with knowledge of marketing principles, concepts, and fundamentals. Graduates prepare for entry positions in careers such as marketing management, professional sales, and marketing research. Marketers are involved in both private and public sector organizations. Enrollment in this major requires admission to the School of Business. See School of Business/ Programs and Policies.

Major

The BSB in Marketing comprises:

46 Hours in General Education

36 Hours in the Business Core

28 Hours in Major Courses

MAR 3490 - Business-to-Business Marketing. Credits: 3
MAR 3550 - Marketing as a Profession. Credits: 1
MAR 3720 - Consumer Behavior. Credits: 3
MAR 3860 - Marketing Research. Credits: 3
MAR 4700 - Marketing Strategies. Credits: 3

Plus 5 Courses

At least 4 must have MAR prefix selected from the following major electives:

CIS 3510 - Business Presentations and Document Design. Credits: 3
JOU 3820 - Publicity Methods. Credits: 3
JOU 3920 - Public Relations in Society. Credits: 3
MAR 3780 - Promotion Management. Credits: 3
MAR 3875 - Retail Management. Credits: 3
MAR 4100 - Special Topics in Marketing. Credits: 3
MAR 4275 - Internship in Marketing Credits: 1 to 12
MAR 4470 - Professional Sales. Credits: 3
MAR 4480 - Sales Management. Credits: 3
MAR 4490 - International Marketing. Credits: 3
MAR 4740 - Independent Study Credits: 1 to 3
MGT 4320 - Small Business and Entrepreneurship. Credits: 3
SPC 3920 - Public Relations in Society Credits: 3

10 Elective Hours

8 of them in non-business courses.

Suggested Four-Year Plan of Study

Courses designated with an arrow (->) must be completed with a grade of C or better before admission to upper division standing in the School of Business.

First Year, First Semester - Total Hours: 15

General Education Elective. Credits: 3

BUS 1950 - Computer Concepts and Applications for Business. Credits: 3
(See above ->)
ENG 1001G - Composition and Language. Credits: 3
MAT 1271 - College Algebra. Credits: 3
(See footnote *)
SPC 1310G - Introduction to Speech Communication. Credits: 3

First Year, Second Semester - Total Hours: 15

General Education. Credits: 3
General Education. Credits: 3
General Education. Credits: 3

ENG 1002G - Composition and Literature. Credits: 3
MAT 2120G - Finite Mathematics. Credits: 3
(See footnote *)

Second Year, First Semester - Total Hours: 15

General Education. Credits: 3

BUS 2101 - Financial Accounting. Credits: 3
(See above ->)
BUS 2810 - Business Statistics I. Credits: 3
(See above ->)
ECN 2801G - Principles of Macroeconomics. Credits: 3
MAT 2110G - Brief Calculus with Applications. Credits: 3

Second Year, Second Semester - Total Hours: 16

General Education. Credits: 4
Elective (non-business). Credits: 3

BUS 2102 - Managerial Accounting. Credits: 3
(See above ->)
BUS 2750 - Legal and Social Environment of Business. Credits: 3
ECN 2802G - Principles of Microeconomics. Credits: 3

Third Year, First Semester - Total Hours: 15

General Education. Credits: 3

BUS 3010 - Management and Organizational Behavior. Credits: 3
BUS 3470 - Principles of Marketing. Credits: 3
BUS 3710 - Business Financial Management. Credits: 3
ECN 3860 - International Economics. Credits: 3

Third Year, Second Semester - Total Hours: 15

Electives (non-business). Credits: 2

BUS 3500 - Management Information Systems. Credits: 3
BUS 3950 - Operations Management. Credits: 3
MAR 3490 - Business-to-Business Marketing. Credits: 3
MAR 3550 - Marketing as a Profession. Credits: 1
MAR 3720 - Consumer Behavior. Credits: 3

Fourth Year, First Semester - Total Hours: 15

MAR Major Elective. Credits: 3
MAR Major Elective. Credits: 3
MAR Major Elective. Credits: 3
Senior Seminar. Credits: 3

MAR 3860 - Marketing Research. Credits: 3

Fourth Year, Second Semester - Total Hours: 14

MAR Major Elective. Credits: 3
MAR Major Elective. Credits: 3
Elective. Credits: 2

BUS 4360 - Strategy and Policy. Credits: 3
MAR 4700 - Marketing Strategies. Credits: 3

Footnotes

*Based on ACT math scores, some students are exempt from MAT 1271. Those students should complete MAT 2120G during the fall semester and MAT 2110G in the spring semester of their first year and a non-business elective in the fall semester of their second year.

Calculation of the major GPA is based on courses taken at EIU with the prefix BUS and MAR, plus CIS, JOU, MGT, or SPC course taken at EIU as a Marketing major elective.

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