Total Semester Hours: 27

Required Coursework - Total Semester Hours: 15

• BUS 3470 - Principles of Marketing. Credits: 3
• CMN 3100 - Persuasion. Credits: 3
• CMN 3940 - Advertising: Theory and Practice. Credits: 3
• INT 1363 - Graphic Communication Technologies. Credits: 3
• INT 3343 - Digital Media Technologies. Credits: 3

Electives - Total Semester Hours: 12

(Students with a major in MAR, CMN, or INT  may not take more than 6 elective hours from their major area):

• BUS 2750 - Legal and Social Environment of Business. Credits: 3

• (See footnote *)

• CMN 2020 - Communication Research. Credits: 3

• or MAR 3860

• CMN 2550 - Broadcast Announcing. Credits: 3
• CMN 3520 - Radio Production. Credits: 3
• CMN 3540 - Video Production. Credits: 3
• CMN 3650 - Communication in Organizations. Credits: 3
• CMN 3750 - Computer Mediated Communication I. Credits: 3
• CMN 3752 - Computer Mediated Communication II. Credits: 3
• CMN 3920 - Public Relations in Society Credits: 3

• or JOU 3920

• CMN 4420 - Mass Media Advertising-Sales. Credits: 3
• CMN 4500 - Topics in Electronic Media Production. Credits: 3
• INT 2123 - Digital Photography and Imaging. Credits: 3
• INT 4353 - Print and Digital Media Production. Credits: 3
• INT 4813 - Advanced Digital Media Technologies. Credits: 3
• JOU 3501 - Principles of Advertising. Credits: 3
• JOU 3820 - Publicity Methods. Credits: 3
• JOU 3920 - Public Relations in Society. Credits: 3

• or CMN 3920

• MAR 3720 - Consumer Behavior. Credits: 3

• (See footnote *)

• MAR 3780 - Promotion Management. Credits: 3

• (See footnote *)

• MAR 3860 - Marketing Research. Credits: 3

• or CMN 2020

• (See footnote *)

• MIS 3530 - Business Web Site Design. Credits: 3

• (See footnote *)

Footnotes:

*Students majoring in business (Accounting, Finance, Management, Management Information Systems, or Marketing) may not count BUS 2750 as an elective in the advertising minor. Management information systems majors may not use MIS 3530 to satisfy both the computer management information systems major and the advertising minor; management majors may not use MAR 3720 to satisfy both the management major and the advertising minor; Marketing majors may not use MAR 3720, MAR 3780, MAR 3860, JOU 3820, or CMN/JOU 3920 to satisfy both the marketing major and the advertising minor.