Apr 19, 2024  
2018-2019 EIU Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Printable Current Catalog
  Past Undergraduate Catalogs
  Academic Handbook

  REGULATIONS/ REQUIREMENTS
  Admission Policies
  Academic Regulations
  University Learning Goals
  General Education
  Teacher Education

  COURSES & PROGRAMS
  Course Descriptions
  Course Information
  Majors and Minors
  Summary of Majors & Minors
  Study Abroad

  ACADEMIC UNITS
  Department Web Pages
  Colleges & Schools
  Honors College

  COSTS
  Cost of Attendance
  Tuition
  Fees
  Room & Board
  Student Accounts

  FINANCIAL SUPPORT
  Financial Aid
  Illinois Residency Requirements
  Scholarships & Awards

  GENERAL INFORMATION
  About EIU
  Academic Advising
  Academic Calendar
  Campus Map
  Contact Information
  Faculty & Staff
  Student Services
HELP
2018-2019 EIU Undergraduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

CMN 3020 - Public Relations Research, Evaluation, and Measurement.

(3-0-3) On Demand. This course surveys the major approaches to data collection and analysis found in the contemporary practice of public relations. It includes an examination of the primary qualitative and quantitative methods used in public relations and how practitioners use data to inform their strategic choices. The course provides students with the foundation necessary to understand public relations research and explains its importance in strategic message creation, monitoring public relations programs, and the evaluation of message effectiveness.

Credits: 3


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)