Mar 29, 2024  
2018-2019 EIU Undergraduate Catalog 
    
2018-2019 EIU Undergraduate Catalog [ARCHIVED CATALOG]

CMN 2920 - Introduction to Public Relations.


(3-0-3) On Demand. This course surveys the history, growth and practice of public relations while also addressing major contemporary issues facing practitioners today. It introduces students to the basic concepts and principles of the practice, focusing on approaches, uses, tools, and methods. The course provides students with the foundation necessary to be successful in the field and understand current trends in the profession and academic discipline.

Credits: 3