Apr 25, 2024  
2017-2018 EIU Undergraduate Catalog 
    
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2017-2018 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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CMN 4420 - Mass Media Advertising-Sales.

(3-0-3) On Demand. A study of theory, ethics, and legal implications of mass media advertising to include analysis of marketing problems and the role of advertising in their solution.

Prerequisites & Notes:
Completion of CMN 2010, 2040, 3000, 3030 with a grade of “C” or better, and CMN 2520 or permission of Instructor.

Credits: 3


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