Apr 25, 2024  
2017-2018 EIU Undergraduate Catalog 
    
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2017-2018 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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CMN 3940 - Advertising: Theory and Practice.

(3-0-3) On Demand. This course provides a broad review of the history of the field, research and practice associated with advertising. It also surveys the organization of the advertising industry, role of advertising in promotion, types of advertising, and various media vehicles. This course also critically examines the social, economic, and political implications of advertising and consumer culture. A limit of 3 hours may be applied to a major or minor.

Credits: 3


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