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FCS 4320 - Destination Management.(3-0-3) S. An understanding of the roles destination management organizations (DMOs) and convention and visitors bureaus (CVBs) play in the hospitality and tourism industry. Creating and maintaining a destination brand is explored. Includes a study tour. Prerequisites & Notes: FCS 2700 and BUS 3470. Restriction: Course may not be taken by students who have completed FCS 4230 - Special Topics in Family and Consumer Sciences: Hospitality Travel Planning and Study Tour. Credits: 3 |
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