Media Management.   [ARCHIVED CATALOG]
2010-2011 EIU Undergraduate Catalog

JOU 4001 - Media Management.

(3-0-3) On Demand.  This course examines the workings of the news media, including newspapers, television and electronic news organizations. Attention will be given to issues facing the news media, including changing ownership, readership/viewership patterns, diversity needs and technological developments. Management techniques, including decision-making strategies will be examined.

Prerequisites & Notes:
JOU 3000 or permission of the instructor.

Credits: 3

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